Case study / Project 13
Singapore Airlines Developer API Portal
One portal, two very different audiences.
Project overview
One portal, two very different audiences.
Project details
Developer & marketing portal
Singapore Airlines needed a shared portal for two groups with distinct goals: developers looking for API access, and marketing professionals looking for deals and promotions.
As Senior UX Designer, I worked on the portal's UX and UI, connecting developer-oriented API discovery with marketing-focused offers so that each audience could find its own path through the same product.
Looking for API access.
Looking for deals and promotions.